# Communication
Coordinator: Yulia Movsesova (opens new window)
We need communication with the public to attract volunteers and refugees to use our services.
# Content Plan
WeHelp Content Plan (opens new window)
# Requirements
- Availability min. 2 hours per day
# Process
- Attend Team Meeting 15 minutes daily
- Follow Guidelines of WeHelp Vision (opens new window) and WeHelp Handbook (opens new window)
- Define Objectives and Key Results
- Develop a Content Plan for a week
- Rewrite text for our target audience in social media (easy, understandable, in their language)
- Prepare assets for social media.
- Publish news about projects: what we offer, what we need.
- Identify urgent and important big and complex problems to solve next.
- Publish stories of those who moved.
# Our Channels
- Word of mouth
- Volunteers chats (Telegram, WhatsApp)
- Google search
- Social Media
- Telegram - https://t.me/wehelplive (opens new window)
- Instagram - https://instagram.com/wehelplive (opens new window)
- Twitter - https://twitter.com/wehelplive (opens new window)
- Facebook - https://fb.com/WeHelpLiveFB (opens new window)
- LinkedIn - https://linkedin.com/company/wehelplive (opens new window)
- YouTube - https://www.youtube.com/channel/UCp8WN3Abo6p8GahnWSaNKFg (opens new window)
- Medium - https://medium.com/wehelplive (opens new window)
- Github - https://github.com/wehelplive (opens new window)
- AngelList - https://angel.co/company/wehelplive (opens new window)
- Facebook groups (Russian-/Ukrainian- speaking)
- Press
- Press Release: Russian (opens new window), German (opens new window)
- Internal chats of volunteer's co-workers
- Info boards
- Volunteer Organizations and temporary refugee support centers
- Border control
- Transport: Trains, Cars, Buses, Airports
- Ukrainian Embassies and Consulates
- Russian and Ukrainian shops
Reaches the public to attract volunteers and refugees to use our services.
# Brand Personality
Our Brand is rebel, young, innovative, friendly and elite. It’s extremely Expressive and Modern. It’s rather playful than serious, but not extremely.
# Tone of Voice
# Personality traits
- caring
- helpful
- friendly
- precise
- informative
- respectful
- professional
- trustworthy
- informative
- enthusiastic
- friendly
- clear, short and to the point
- creative
- innovative
- sustainable minded
- passionate
- smart
- sympathetic
# How is the product NOT?
- conservative
- nostalgic
- unkempt
- irreverent
- sarcastic
- funny
- romantic
- speculative
- playful
- messy
- smiley
- decorative
- cheerful
- casual
- technical
Yes Copy
(words, phrases and topics to incorporate)
- peace
- trust
- education
- hope
- exchange
- accommodations
- refugee crisis
- let's see how we can help
- gift
- reviews
- care
- donation
No Copy
(words, phrases and topics NOT to incorporate)
- war
- I can't help you
- I don't know
- alone
Yes Media
(things to include in images or video)
- refugees success stories
- smiling faces
- own pictures
- quality photos
- art
- infographics
- healthy lifestyle
- collaborations from photographs and artists
No Media
(things not to include in images or video)
- licensed materials
- photos that remind war
- long boring texts
- alcohol
- unhealthy food
- photos or art without a tag from the owner
Yes Emoji
(emojis that are ok to use)
- weather
- dog
- heart
- house
- healthy food and drinks
- cats
- to define time (watch etc)
- vegetables
- white pigeon (peace)
- transport (car, plance)
- activities (ball, exercise)
- devices (phone)
- numbers
No Emoji
(emojis that are not ok to use)
- face emojis
- flags
- bombs
- weapon
- alcohol
- tobacco
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